A social media campaign was launched on September 5, 2019, the organizations behind which are all affiliated with Hay'at Tahrir Al-Sham (HTS). According to the campaign coordinator from the Popular Resistance Brigades, the objective of the campaign is to encourage young people to join the fighting. He says that those capable of taking an active part will be attached to the fighters at the front, while those who are not fit for battle will be sent to build fortifications with the Popular Resistance units. The campaign urges the youth in Syria, Turkey, and Europe to join the rebels and to fight the regime of Bashar Al-Assad and Russia.
The campaign includes activities in the field, such as organizing impromptu community events including lectures, films, discussions with the locals, and disseminating posters around Idlib - activities publicized on Telegram, YouTube, and Facebook under the name of the campaign.
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