Gaza perfumery Al-Hejaz for Perfumes posted a video promoting its new line of "rocket" perfumes corresponding with different militant factions in an October 1, 2023 video on the shop's website. The perfumes were inspired by the May 2021 "Sword of Jerusalem" conflict with Israel, according to Bilal Abu Saraya, the 23-year-old owner. He showcased rocket shaped canisters representing the Palestinian Islamic Jihad's Al-Buraq rocket, Hamas's Al-Qassam Brigades' Ayyash-250 rocket and the Lion's Den, which is attributed in the video to Fatah's Al-Aqsa Martyrs Brigades.
Bilal Abu Saraya: "My name is Bilal Abu Saraya and I am 23 years old. I am the owner of Al-Hejaz for Perfumes. We were inspired to make these rocket perfumes by the [May 2021] Sword of Jerusalem War. It is an old idea that we have recently revived. The perfumes have become very popular among the revolutionary and resistance-loving youth.
"We make the perfumes according to the customers' wishes. The rockets have several names, and they belong to different factions. You have the Buraq rocket, which belongs to the Islamic Jihad. You also have the Ayyash-250 rocket, which belongs to the Al-Qassam Brigades. You have the Lions' Den, which belongs to Fatah's Al-Aqsa Martyrs Brigades."