Zhang Shuhua, a member of the Chinese People’s Political Consultative Conference (CPPCC) National Committee and director of the Institute of Political Science of the Chinese Academy of Social Sciences (CASS) warned against the way some film and TV shows turn men into "pseudo girls," making them lose their masculinity. His remarks were featured in a report by "China News Service" that was published on March 10, 2021. Shuhua said that some Chinese film and television works and stars have turned Chinese men into "pseudo girls" and a phenomenon of venerating the images of "little fresh meat" (effeminate idols) has emerged, which has caused the loss of the masculine spirit that men should have.
Zhang Shuhua: "The public image of literary and artistic works, film and TV stars, is not only a reflection of the times, but also a reflection of a nation's spiritual temperament. In the past two years, the public image of some film and television works, as well as some stars, have depicted men as nisemusume – 'pseudo-girls.' This veneration of 'little fresh meat' [effeminate idols], with their flowery dresses and heavy make-up, caused the loss of the positive masculinity of what an era of men should have, which has a negative impact on the value orientation of young people and social customs. In the new era of China, our young people and men should be healthy, lively, and positive, projecting the image of masculine, courageous and hardworking men. Therefore, I think we should be vigilant against the trend of 'pseudo girls' in the current film and television works and presented by some public stars, or the image of 'little fresh meat.'”